Everyone wants that sweet leap from good to great. But in the world of online business and internet marketing, how do you actually make that jump? If you’re aiming for Internet Profit Success, you’re in the right place. In this post we’ll explore how you can take the core concepts from Good to Great and translate them into actionable, internet‑friendly tactics. These are your “Good to Great marketing strategies” for online business growth.

You’ve probably heard of the book Good to Great, by Jim Collins, which is all about how companies move from average to exceptional.

But here’s the kicker; the same ideas apply to solo marketers, online entrepreneurs, affiliate hustlers and anyone building an internet business. Using these principles can help you structure your path to Internet Profit Success by building real momentum, not just flicking between tactics.

So let’s walk through eleven potent strategies based on those concepts. Each one is reframed so you can apply it to an online marketing world, from content to email to funnels and beyond.

In Good to Great, one of the foundational ideas is “Level 5 Leadership”, leaders who combine humility with fierce professional will.

How that maps to online marketing:
You are the leader of your brand. If something fails, maybe a funnel, an ad campaign, an email sequence, own it, learn from it. If something works, credit your team, your community, your audience. This kind of “I take responsibility, we share the win” mindset builds trust and sets you up for Internet Profit Success.

Action step:                                                                                                                                                Next time a campaign flops, don’t panic. Break it down. Ask, what could I have improved? Then once something works, publicly recognise those involved (even if it’s just “shout‑out to [VA], you crushed it”). Culture matters.

Another core theme from Collins: get the right people on the bus, then figure out where you’re driving it.

In internet marketing terms:
Before you build a massive funnel or pick a shiny tool, make sure your crew is aligned. That might mean your content partner, your virtual assistant, your tech support, or simply your mindset and daily routine. If your collaborators don’t share your vision, your “what” will suffer.

Action step:                                                                                                                                                Write down the people involved in your marketing engine (even if it’s “me, myself, and I”). Ask: are they/were they the right people for this vision of Internet Profit Success? If not, make changes.

Good to Great emphasises the need to face reality, not sugar‑coat it.

Online translation:
Review your analytics weekly: what’s working (open rates, click‑throughs, conversions)? What’s not?

If your email open rate dropped to 10 %, that’s a sign to improve subject lines or offer. Don’t ignore those lights flashing red.

Action step:
Pick one core metric (e.g., cost per lead) and track it daily or at least weekly. Report honestly. Use it to adjust. That’s how you steer toward Internet Profit Success.

One of the trickier but powerful ones: find the intersection of three circles: your passion, your unique skill, and what your audience will pay for.

For your online business:
Maybe you love storytelling, you’re great at crafting emails, and your audience needs a low‑ticket email‑based product. That’s your Hedgehog Concept. Everything else is noise.

Action step:
Write down:
What you’re deeply passionate about

What you can be best at (compared to peers)

The what drives your economic engine (what people will pay for)

What overlaps? That core becomes your online marketing focus for Internet Profit Success.

Collins found that companies that go from good to great build a culture of discipline.

In marketing land:
Create a weekly schedule for your online business: Mondays for planning, Tuesdays for content creation, Wednesdays for analytics, etc. Stick to it. Train yourself to follow systems. Over time it works like compound interest.

Action step:
Design a simple “marketing engine” schedule for the next 90 days. Follow it. Discipline will help build momentum toward Internet Profit Success instead of sporadic bursts.

A key lesson: Technology is an accelerator, not the driver.

For your online business:
You might be tempted to adopt the latest automation tool, but if your funnel logic or content isn’t proven, the tool won’t fix it. Use tech to amplify what already works.

Action step:
Before adding another flashy tool (say, a new webinar software or slick bot), ensure your fundamentals are solid. Then apply the tool to amplify. This helps you move from good to great marketing strategies and toward Internet Profit Success.

This one’s gold. Good to Great says there’s no one dramatic leap, greatness comes via accumulation of small wins that create momentum (“flywheel”).

In online marketing:
Launch a lead‑magnet → welcome email → mini‑freebie → first paid offering → upsell. Each step adds trust and momentum. Over time your engine spins faster and easier.

Action step:
Map your funnel as a flywheel: each stage should feed into the next. Celebrate the small wins (100 email list signups, first $50 sale, etc). The cumulative effect leads to Internet Profit Success.

Collins warns about the “doom loop” – companies that keep changing direction, looking for a miracle.

Translation:
If you’re flipping between funnels, platforms, tactics every month, you’re likely in a doom loop. Pick a solid system and commit for 90 days. Give it time.

Action step:
Choose one marketing channel or funnel. Commit to it for 90 days. Track progress, tweak, but stay the course. This disciplined approach supports your Internet Profit Success.

Even great companies build feedback loops. Ask the tough questions. Improve.

For you:
Send a monthly survey to your list, ask “What puzzled you?”, “What did you like?”. Run a peer review of your content. Use data + direct feedback to refine.

Action step:
Create a feedback mechanism (email, form, community poll) and schedule it monthly. Make adjustments based on it. That’s how your marketing engine keeps improving.

Rather than chasing dozens of vanity metrics, good‑to‑great companies focus on key metrics.

In internet marketing:
Pick your one number (e.g., cost per lead, conversion rate) and run everything around improving it. 

Action step:
Decide your key metric. Track it. Set a realistic goal (e.g., improve conversion rate by 10% in 30 days). Build your system around improving that metric. That’s how you drive toward Internet Profit Success.

Finally; define 2‑3 values (transparency, value first, community care) and reflect them in your marketing.
Why it matters:
When your audience feels you stand for something, you differentiate your brand and build loyalty.

Action step:
Write your marketing values. Then publish behind‑the‑scenes, share how you do things. Live it. That adds authenticity and helps you scale good to great marketing strategies.

These eleven strategies form a roadmap from “average online marketer” to someone who builds an engine for Internet Profit Success.

Start with two hacks. Say Focus on Core Metrics + Confront the Brutal Facts. Use them for the next month. Then layer in others. Flywheel Effect, Culture of Discipline, and so on. Over time you’ll build momentum, you’ll stop jumping from tactic to tactic, and you’ll instead have a system humming in the background.

Create content clusters:
Build your flagship blog posts (2,000+ words) around your Hedgehog Concept and link to related posts.

Optimize for SEO and user‑intent:
Use your chosen keyword (“Good to Great marketing strategies”) in your headings, in your meta title, but naturally. Don’t force it.

Use long‑tail phrases:
Include “applying Good to Great in online business growth” and “Good to Great principles for internet marketers” throughout your content as related phrases, but only where it makes sense.

Commit to consistency:
As above, set your weekly rhythm for content, promotion, analytics.

Review, tweak, improve:
Use your feedback loops and core metrics to see what’s working and what’s not. Then adjust.

Stay patient:
Momentum takes time, the flywheel doesn’t spin immediately, but when it does, it’s unstoppable.

If you apply these Good to Great marketing strategies, aligned with your passion, executed with discipline, fed by feedback, and measured by core metrics, you’re setting yourself up for real Internet Profit Success. No gimmicks. No shiny tool chase. Just systems, people, values, and momentum.

Here’s to your leap from good to great. Whenever you’re ready to dive deeper into any one of these eleven strategies (for example: building your funnel as a flywheel, or choosing that one core metric), holler and we’ll unpack it together.

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