The 5 Best Free Marketing Tools Every Beginner Needs to Know About

(But No One’s Telling You)

The 5 Best Free Marketing Tools Every Beginner Needs to Know About (But No One’s Telling You)

Let’s dig deeper into Canva: From “meh” to “masterpiece”

Canva isn’t just for social media posts and ebook covers, it’s got a ton of other uses you might be sleeping on.

Here’s what else you can whip up inside Canva (without going Pro):

Presentation decks for webinars or affiliate trainings

Business cards for networking events (yup, still a thing!)

Let’s dig deeper into Canva: From “meh” to “masterpiece”

Lead magnet PDFs that actually look like a pro made them

Facebook cover images and YouTube thumbnails with the right sizes baked in

Pinterest pins that match your blog branding (Pinterest loves consistency)

Cool trick: Use their “Brand Kit” to save your colors, fonts, and logos. That way, every time you create something new, your brand look is ready to roll. Even on the free plan, you can save one full kit. That’s a huge win.

Niche case: I helped a beginner baker turn her messy notes into a clean downloadable “5-Minute Muffin Mix” PDF using Canva. She turned that into a freebie, grew her email list, and even started selling a premium version later.

Email done easy: How to grow your list without overwhelm

Email done easy: How to grow your list without overwhelm

Okay, so you're rocking MailerLite or ConvertKit now. What next?

Here’s a starter email funnel plan that even tech-shy folks can handle:

Freebie: “10 Simple Ways to Meal Prep Without Losing Your Mind” (or whatever fits your niche)

Email 1: Delivery + “Why I made this for you”

Email 2: Story + small win they can get right now

Email 3: Behind-the-scenes lesson or a tip that solves one common struggle

Bonus tip: Use the “resend to non-opens” feature. It’s a sneaky way to get more eyeballs without rewriting a thing.

ConvertKit’s “Link Trigger” feature (also free tier): Let’s say someone clicks a link in your email.

You can tag them automatically and start a new sequence. Fancy? Yup. Hard? Nope.

Ubersuggest unlocked: Use keyword research to drive smart decisions

So you’ve found a few decent keywords. What now?

Here’s the juicy stuff you can also do with Ubersuggest for free:

Check what your competitors rank for by typing in their website

Get content ideas by clicking the “Content Ideas” tab (it shows popular posts)

See backlinks for a page (useful if you’re trying to pitch guest posts or find where to get visibility)

Low-key genius trick: Sort keywords by “Cost Per Click” (CPC) to see which phrases have commercial intent. Even if you’re not running ads, this tells you what topics people find valuable.

Case example: A beginner blogger realized “how to homeschool a toddler” had lower competition and decent CPC. She wrote a mega guide, included her lead magnet, and got 300 sign-ups in her first month.

What Google’s tools show you that others don’t

Most beginners sleep on Google Search Console, but it’s seriously underrated.

Here’s what you can do with it:

See which blog posts show up for unexpected terms (aka find hidden wins)

Discover “nearly-there” rankings (pages sitting on page 2 that just need a boost)

Check mobile usability and fix layout issues that mess up your bounce rate

Pro move: Filter queries by country to localize your content. For example, if most visitors come from the UK, adjust spelling and phrasing to match.

Mini audit checklist (use once per week):

Which pages got the most clicks this week?

What search terms are leading people to me?

Are there pages with lots of impressions but low clicks? Time to rework that headline.

Any blog posts that dropped in ranking? Maybe time for an update.

Real win: A digital product creator noticed their “how to organize your Google Drive” post dropped to page 3. They added new screenshots and broke the post into clearer sections. Within 2 weeks, back on page 1.

ChatGPT: Endless content ideas and never runs out of steam

Here’s a deeper look at what else ChatGPT can do for new marketers:

Content marketing planner

Ask: “Build me a 30-day content plan for a beginner knitting blog”

Result: You get titles, themes, and sometimes even call-to-action ideas

ChatGPT: Endless content ideas and never runs out of steam

Role play as your customer

Ask: “You’re a 45-year-old man just starting an online fitness journey. What questions do you have?”

Tone adjuster

Ask: “Rewrite this to be more conversational and funny.” (Game changer when your first draft sounds stiff.)

Batch scripting
Give it a few bullet points and ask for:

A YouTube video script

A 60-second TikTok

A newsletter summary

A Facebook post

Case story: A beginner in the art niche used ChatGPT to plan out their first 10 email newsletters.

She focused each email on one “art block” her readers struggled with. The open rates? Over 40% on average.

How to combine the tools like a marketing sandwich

How to combine the tools like a marketing sandwich

Here’s a cool idea. Each tool on its own is useful, but combined, they’re like Avengers assembling.

Let’s break it down:

Use Ubersuggest to find a beginner-friendly keyword

Ask ChatGPT to outline a blog post for that keyword

Design a blog graphic and Pinterest pin in Canva

Post your blog, share the Canva visuals, and email your list with MailerLite

Watch how it performs in Google Analytics and Search Console

Tweak based on the data and do it again (faster next time!)

This is how real growth happens, not with some viral overnight magic, but with steady stacking of free, smart tools used in rhythm.

Final mindset tips for using the best free marketing tools for beginners

Let’s wrap it up with some real talk:

Start messy

You don’t need the perfect brand kit or a flawless email sequence. Launch fast. Fix as you go.

Don’t get tool envy

You’ll see experts showing off $97/month platforms and premium subscriptions. You don’t need those to start. These five free tools? More than enough.

Consistency beats complexity

Doing something simple every week, posting a blog, sending an email, checking your stats, will beat doing something “advanced” once a month.

Track progress like a game

Gamify your journey. 10 subscribers? Yay. Blog post ranked? Double yay. Celebrate tiny wins, they stack fast.

Here's What To Do Next

Ready to stop spinning your wheels and actually get moving?

If you're just getting started and want to shortcut months of trial-and-error...

I’ve got something you’ll love:

5 totally free videos that break this stuff down step-by-step, designed specifically for beginners.

No fluff. No tech headaches. Just real, simple ways to start building traction using the exact tools we just talked about.

You’ll see how to:

Set things up fast (even if tech freaks you out)

Use each free tool to actually get eyeballs on your stuff

Avoid common beginner mistakes that waste time and energy

These 5 free videos are perfect if you’re still figuring things out and want some real direction.
Want in?

                                                                              5 free videos 


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