If you’re doing online marketing and playing it safe, you’re shouting into the void. You’re a brown cow in a sea of brown cows. But if you embrace a bold mindset, the Purple Cow you Transform Your Business by Being a Remarkable kind of mindset, you can switch into a purple‑cow mode where people actually notice you. That’s the heart of the “Purple Cow marketing strategy”. When you apply it with gusto, you open the door to real Internet Profit Success.

So let’s dig into 11 proven hacks that translate Seth Godin’s Purple Cow thinking into remarkable online marketing techniques for internet marketers (especially newbies). You’ll also pick up how to turn them into growth moves you can roll out and track.

Here’s the blunt fact. Average is invisible. If you’re using safe colors, safe lines, safe promises, you’ll blend in. The Purple Cow marketing strategy calls for bold, unexpected moves, remarkable moves.

Action step: Pick one feature of your offer or content and turn it into something bold, attention‑grabbing.

Example: Instead of a standard blog series, create a “Marketing Breakdown with Unexpected Case Studies” series where you show weird wins (e.g., a 72‑hour launch to 5 early adopters) and invite the audience into the unconventional. Create a video series where you break down boring marketing tactics with puppet theater.

Why this works: When people remark (“Hey, check that out!”), you get word‑of‑mouth momentum, which leads to more visibility, more traction, more chance for Internet Profit Success.

In the Purple Cow marketing strategy framework, you don’t just market after you build your offer, you build your offer with sharing built in. When your content or product encourages people to pass it on, you amplify organic reach. Share this with your marketing-obsessed friend

Action step: Build word‑of‑mouth triggers into your content. For example, “Share this with someone who __” prompts.

Example: In your lead magnet, include a bonus “Pass this to a peer who’s launching next month”, so the magnet becomes a shareable item, triggering referrals.

This helps drive Internet Profit Success because more shares = more visibility at low cost.

The Purple Cow marketing strategy emphasises not targeting everyone, but targeting the innovators and early adopters, the people who will try weird things and tell others about them.

Action step: Identify five people in your niche who are always testing new marketing tactics; involve them early.

Example: Pre‑release a micro‑course or tip sheet to this group, ask them for feedback, and ask them to share if they find it good. Their enthusiasm helps your launch.

Why it matters: These early adopters drive the “buzz” that the Purple Cow marketing strategy relies on. If you want Internet Profit Success, you want these people in your corner.

Being remarkable means doing things that feel a little risky. That doesn’t mean reckless, it means stepping out of the “safe but invisible” lane.

Action step: Try one unexpected medium or format this week.

Example: Instead of your usual video, host a whiteboard‑animation live session explaining a marketing concept in five minutes.

By doing this, you’re embracing the Purple Cow marketing strategy’s edge. You’ll differentiate, you’ll stand out, and that’s exactly how you push toward more standout growth and Internet Profit Success.

Another core part of the Purple Cow marketing strategy, if you avoid conflict, you avoid being memorable. You don’t need to be nasty, but you need to take a stand. Automation is ruining authentic marketing.

Action step: Choose a strong stance in one piece of content. Make it clear what you stand for (or against).

Example: Write a blog post saying “Why automation in email might be killing your authenticity – handwritten emails win”. Then defend it.

This works because when you polarise, you activate passionate fans and filter out the rest. That clarity helps your online presence become more remark‑worthy, and remarkability is central to Internet Profit Success.

Remarkable doesn’t mean perfect from day one. It means launch, learn, improve, repeat. The Purple Cow marketing strategy says, get your idea out, test it, refine it.

Action step: Launch a beta version of something, a tool, a micro‑course, a swipe file library, then update it weekly based on feedback.

Example: You launch “Marketing Hacks Beta v1” to a small group at reduced cost, gather feedback, upgrade to v2 in 7 days.

This quick iteration helps you build momentum, and in the process your offering becomes more refined and more shareable, a key to achieving Internet Profit Success. Create and release a “rough cut” piece of content, then evolve it visibly.

In many marketing setups you measure pageviews, clicks, open‑rates. But the Purple Cow marketing strategy urges you to measure what spreads. Because what spreads is what triggers more interest and more reach.

Action step: Track shares, referrals, social mentions. Ask new leads how they heard about you.

Example: On your opt‑in, ask “How did you find us?” If you see “shared by X” repeatedly, amplify whatever X is doing.

When you measure what spreads, you can double‑down on what works, and that compounds your Internet Profit Success.

Add a “how did you find me?” question to your opt-in or confirmation emails.

Trying to reach everybody is a shortcut to being forgettable. The Purple Cow marketing strategy says, pick a small, specific audience and serve them where nobody else fully is. Pick a micro-niche and tailor a piece of content exclusively for them.

Action step: Define one narrow audience and build one piece of content/exclusive mini‑course just for them.

Example: Instead of “Online marketers”, build “Micro‑launch tactics for coaches launching their first digital product”.

When you target a niche, you stand a better chance of being remarkable to that group, they’ll talk about you, refer you, and that drives your path to Internet Profit Success.

If you want the Purple Cow marketing strategy to truly kick in, design your content or product with a moment of surprise, delight or share‑worthiness built in.

Action step: Add a surprising, delightful element in your content that people want to share.

Example: Insert an analogy like “Launching a course is like parachuting into a surprise party – you want people cheering you at the bottom” then invite readers to pass the analogy to someone who’s launching.

That small twist makes your content more memorable and more likely to spread, which again ties back to Internet Profit Success.

Remarkability isn’t a one‑hit trick. The Purple Cow marketing strategy means you ride the momentum, then pivot, then ride again.

Action step: Decide now what you’ll launch or tweak once this content cycle ends.

Example: After your blog post series, plan a short exclusive workshop for your audience’s next move.

Having a future pivot means you’re not stuck being “just one wonder”, you’re building a pipeline of remarkable moves. That builds momentum and supports sustainable Internet Profit Success. Decide NOW what your next content piece is, and tease it.

Here’s a final twist. Once one content theme has gained traction, extract all value from it, then renew or refresh it so it doesn’t go stale. That’s part of the Purple Cow marketing strategy.

Action step: Once a theme performs, turn it into additional formats (checklist, webinar, cheat sheet), then plan the follow‑up before the idea dies.

Example: Your popular “Marketing Hacks” blog can become a downloadable checklist, then a live webinar, then a template pack.

By doing this, you’re squeezing more value from a working idea, and prepping the next novelty, which keeps you remarkable and drives your path toward Internet Profit Success.

The Purple Cow marketing strategy is all about flipping your mindset from “be safe” to “be remarkable”. It’s about building offers and content that stand out, integrating triggers that spark sharing, focusing on the right tiny audience, taking smart risks, measuring what truly spreads, and iterating quickly. When you apply these 11 hacks, and keep weaving in your goal of Internet Profit Success, you’re positioning your brand, your content, your business to not just survive, but thrive online.

Here’s your next step. Pick one of the 11 hacks, maybe the one that excites you most (for me it’s “design with virality in mind”), and put it into action this week. Then track what spreads, milk it, and plan your next standout idea.

Remember, in the ocean of brown cows, be the purple one.

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