For the new user, I will break down the term internet marketing – according to Websters Dictionary
Internet – an electronic communications network that connects computer networks and organizational computer facilities all over the world
Marketing – the act or process of selling or purchasing in a market – the process or technique of promoting, selling, and distributing a product or service.
So as an internet marketer we are using the world wide web to advertise and promote some products and services!
We have internet marketing for online business!
Why Do It?
Why do people choose to be an internet marketer?
Basically, it is a case of cost. It is very inexpensive to market anything on the internet. Consequently, many people try to set up businesses using the internet for their marketing.
With the internet the setup charges are nowhere near what they would be to set up an offline business. You can choose the hours you work and you have a worldwide audience.
There are many people who are working a full or part-time job and gaining experience on the internet during their time off
Internet marketing is a very broad term that includes things like email marketing, article marketing & content marketing to name just 3 marketing methods.
You will need to learn how to drive traffic, build lists and be a copywriter if you are going to be a successful marketer.
You will probably read of many get rich schemes 99.99% of which don’t work. If it sounds too good to be true then it is most likely to be a scam.
If you believe you can have a website and work next to no hours and make a fortune then I would suggest you give up the idea of internet marketing now.
Building any business either online or offline is going to take time and patience.
If you are going to be realistic than I would allow at least six months of development to build up your business, and at least a year to be earning a full-time wage. You may be able to do it quicker if you can afford to outsource your writing.
Personally, I am not over keen on this idea because I want my personality to shine through on my website.
How Do I Do It?
There are a plethora of internet marketing methods. They include ad-exchange marketing, affiliate marketing, article marketing, audio marketing, blog marketing, content marketing, digital marketing, email marketing, forum marketing, list marketing, offline marketing, online marketing, pay per action (PPA) , pay per click (PPC), safelist marketing, search engine marketing, search engine optimisation (SEO), social media marketing, traffic exchange marketing.
Anyone, or more, of these, can be used to manage your internet marketing.
Once you have an online business established you need to get traffic to that business so you can make the business profitable.
I would respectfully suggest you start with just one of the internet marketing methods. You can always employ more as you increase your volume. You first need to get started. If you are selling products that are in some way related then it may be better to start with an email campaign and start to build your list.
As with building all businesses, it takes time and money although a lot less money is needed to build an online business. The more money you have to put into your business the quicker it can grow and the less time you will need to apply to your business, but if you have restricted funds then you are going to have to put a lot more time into building your business.
You need to start with a good business plan. Many businesses fall down at the first hurdle because their owners rush into building up a business with little or no business plans.
Does It Work
All I can say to that is look at the number of websites there are! If it didn’t work there would not be all these websites vying for your business. It would be true to say that not all of the websites are making money or are even successful, but there are a great deal that are keeping their owners in a very comfortable way of living.
There are many internet millionaires out there, all of whom started out with nothing. They stuck with their ideas and kept going until they made it. Some people say it was easier then because there were fewer people doing it, but at the same time, there were fewer people on the internet as well.
Some will tell you it is easier now as there are so many people online, but there are of course a lot more people trying to sell the same products or services.
How Long Does It Take
The best answer to this is ‘how long is a piece of string’? I don’t know what your work ethics are, I don’t even know how much time you have available to work on your business.
You can forget all those stories about working an hour a day to earn your fortune It takes time, hard work and dedication to build a successful home business.
If you have funds available then you can outsource a lot of the work so you can be making money much quicker. All sorts of things can be outsourced ranging from website design through to the articles on your website. In fact, if you had enough cash you could have your business up and running without doing anything yourself.
If you have the time and patience then going into an online business is a great idea. There are so many possibilities of what sort of business you can conduct online. They must cover every single type of business that was ever invented. It is for you to decide on where your future lays and how you are going to spend the rest of your life.
I wish you well with your online venture.