Are your traffic techniques working? Do you ever check on them to make sure?
If you have put some traffic driving techniques into place on your website then good for you! We need to be driving as much traffic as we can to our websites. So are your traffic techniques working? Do you actually know if they are being successful? There are many incredible tools that are available for you to use in helping you to determine which techniques are working on your sites and which ones are not.
The only real way of determining whether the techniques you are using are doing what you intended them to do is by the use of analytics. One of the favored analytics being used is Google Analytics. Besides being free and extremely reliable it will provide you with an enormous amount of information concerning the traffic that is visiting your website along with the behavior patterns of your visitors.
In the advanced form of Google Analytics you will get additional information such as the number of daily visitors you receive at your website, where that traffic originated, the source of the traffic and which search engines are sending the traffic to your sites.
Another useful fact you can glean through Google Analytics is the actual keywords being used by your visitors and which pages they are visiting along with the amount of time they remain on the page and on your website. This is a great amount of information for you to get hold of, particularly as it is also free. All this information will also lead you to whether your traffic techniques are actually working to your benefit or not. It will also help you to determine how well these techniques are working.
Reading Your Analytics
If the visitors that are visiting your websites are not in the demographic that you are aiming for then that traffic is a waste of
time and money. There is no value at all in driving 100,000 visitors to your website when they are very unlikely to be interested in your offer. By looking at your analytics you can see your bounce rate.
If your bounce rate is 90%, that means that 90% of your visitors are hitting the back button as soon as they land on your site. This means they are jumping back to another domain as soon as they land on your site. So only 10% of your visitors are even looking at any offer you have. With this percentage your conversion rate is going to go through the floor.
Now is the time to start looking for the reason(s) you are getting the wrong visitors to your website. I say reason(s) because it is no good just finding one reason when there are more reasons for you’re your visitors leaving.
This means looking at things like your keywords. It is possible that you have a keyword that is bringing the wrong type of visitor to your website. There are many things you can look at such as the country your visitors are coming from. The information available to you can tell you your visitor segmentation. That is the languages, browsers and network locations etc.
Because the information that is available to you from your analytics program is so important to you boredom of the analytics should never occur no matter which source they come from. The analytics program is supplying you with so much key information it makes it relatively easy for you to know whether your traffic techniques are working for you and also to what degree they are working.
When, your analytics program tells you your traffic techniques are not too good then you have to start making changes to get things back on track. Use the tools that you have at your disposal.
As discussed earlier in the article it is no good driving traffic that is not going to be interested in your offer. The only surefire way I know of checking this is by using an analytics program. It doesn’t have to be Google Analytics, but I mention them as it is free and gives all the information you are going to need.
I wish you all luck is sending the correct type of traffic to your website.